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80% of all Americans who have life insurance get there coverage through their employers.

Much of today’s diverse workforce is significantly under-insured despite the crucial role life insurance can play in providing protection for your family.  Employers are in an ideal position to help close the gaps in life insurance coverage for their employees.  Research shows that employees who feel their employer communicates effectively and often are usually more satisfied with their benefits.  Closing the under-insured gap is a worthwhile endeavor for today’s employers. A strategic approach that takes the preferences of a diverse workforce into account can pay off by providing employers with a competitive edge. Employers that identify and address their employees’ purchasing barriers can help solve the problem and reap benefits – goodwill from employees, greater employee retention, a higher level of benefits understanding, appreciation and overall job satisfaction.

Posted in Group Life